The live scene is looking fairly interesting. For it to develop though, brands need to start seeing up-and-coming touring bands as worth putting money in to (Love it or hate it, in a country where no-one buys music or pays above $5 for a gig ticket, it’s ALL about the sponsorship). When there are regular, cool new international band nights at an affordable price, the punters will come and international music appreciation will grow.
Midi is good fun but totally shambolic. The quality of music varies from unlistenable to pretty good, although it is difficult to find domestic acts who are capable of ‘owning’ a large outdoor stage. The Scandinavians sent over about ten acts this year (supported by their various governments), including The Soundtrack Of Our Lives, who headlined. Western acts tend to be more big stage experienced and it really showed. Its still a learning process over here.
Intresting!
Where do you think the industry will go from here?
Midi Festival sounds fun, how dose it differ from Uk / european festivals?
The live scene is looking fairly interesting. For it to develop though, brands need to start seeing up-and-coming touring bands as worth putting money in to (Love it or hate it, in a country where no-one buys music or pays above $5 for a gig ticket, it’s ALL about the sponsorship). When there are regular, cool new international band nights at an affordable price, the punters will come and international music appreciation will grow.
Midi is good fun but totally shambolic. The quality of music varies from unlistenable to pretty good, although it is difficult to find domestic acts who are capable of ‘owning’ a large outdoor stage. The Scandinavians sent over about ten acts this year (supported by their various governments), including The Soundtrack Of Our Lives, who headlined. Western acts tend to be more big stage experienced and it really showed. Its still a learning process over here.