h1

Don’t Begin The Hype…Yet.

October 6, 2007

This article has been moved to my new site: edpeto.com

4 comments

  1. That is awesome video of Hedhog! I was there.


  2. great post, ed!
    you know, i really like Hedgehog, and i think they’ve got so much energy and power.

    though i’ve been bitching for ages about China being the next “big thing” (there is no way that Beijing or Shanghai compares in the slightest to other major cosmopolitan cities around the world), i DO agree and enjoy all the hype, even if i AM rolling my eyes and gagging all the way at all the articles and the press and the new york times reviews and the photographers and writers who come to visit.

    i think China’s been so closed off for so long that anything that comes out of this country is
    immediately labeled interesting or new or exciting and i like that there’s alot of talk and buzz about the bands here, even if most of them don’t really deserve it in the creative sense… it forces bands to be better, to try harder, and encourages people to write songs and pick up instruments. it’s such a new scene, but it’s got so much potential – lets pray that the hype doesn’t go away and that people keep paying attention because there are some really fantastic things coming out of this country!


  3. Hi Jenn (Sundaylovers.),

    I agree to an extent. My problem is that if the world suddenly focused serious attention on this scene, they would be very premature, very disappointed and move their fickle attentions on elsewhere, never to return. You know how long these buzz things last for. You only get one shot at it.

    Ed


  4. [...] with my friend Ed Peto lately, particularly about upcoming and established bands in China. In a recent blog entry, he warns about the hype machine that’s surrounding Beijing’s burgeoning music scene. [...]



Leave a Comment